We help businesses establish their unique Value Proposition in a manner that resonates with their audiences.
Developing your plan for why and how you will pursue your digital marketing initiatives is the first step, and Sine Cera is here to help.
The best plan will lead nowhere without thoughtful execution. We help make it happen — successfully.
Sine Cera means “authentic” in Latin with a literal translation meaning “without wax”.
In ancient Rome, less scrupulous sculptors and pottery makers would cover up the mistakes and flaws in their work by filling in cracks with wax. Dusted over with marble powder, it was difficult for a customer to see the flaw — until they brought the sculpture home, that is, and the wax melted in the sun, revealing the flaw.
Thus, reputable sculptors took to advertising with signs labeled “Sine Cera,” so that their customers would know the sculpture wasn’t hiding imperfections with a cover up. Literally, “without wax.”
At Sine Cera Marketing, we believe this is a perfect metaphor for what we stand for: authenticity, transparency and trust as we work to craft and shape your marketing message.