Sine Cera means “authentic” in Latin with a literal translation meaning “without wax”.
In ancient Rome, less scrupulous sculptors and pottery makers would cover up the mistakes and flaws in their work by filling in cracks with wax. Dusted over with marble powder, it was difficult for a customer to see the flaw — until they brought the sculpture home, that is, and the wax melted in the sun, revealing the flaw.
Reputable sculptors began advertising with signs labeled “Sine Cera,” literally, “without wax,” so that their customers would know the sculpture wasn’t hiding imperfections with a cover up.
At Sine Cera Marketing, we believe this is the perfect metaphor for what we stand for: authenticity, transparency, and trust as we work to craft and shape your digital marketing message.