THREE VITAL ELEMENTS OF ALL EFFECTIVE DESIGN
ONE IS OKAY. TWO IS BETTER. YOU GET ALL THREE WHEN YOU WORK WITH US:
UNDERSTANDING. This is the most important element of working with us. Here’s why:
- “Random design rarely hits the mark.” A lot of designers crank out their work based on a questionnaire. Some may use even less. But unless you know exactly what you want, good design often is a process of discovery. And that discovery begins with us by understanding the business challenge you need to overcome.
SIMPLICITY. The second-most-important element of good design. Here’s why:
- “It’s not about adding more features.” Good design work strips away the unnecessary, the extraneous, the superfluous — no matter how cool. Good design isn’t about knowing how to add elements to the visual. Good design is achieved when you can’t take any more away from the design, so that what remains is the most simple message that can be conveyed to your audience.
CLARITY. The last of the holy trinity is last for a reason. Here’s why:
- “Good design is clear.” Let’s face it: if your message is lost among a dazzling display of cool effects or other elements, then nothing else matters. Understanding the best way to communicate what is necessary for your audience is an art, and it takes a marketer to achieve the clarity that motivates action.
As important as good design is for effective selling if you haven’t nailed all three vital elements of understanding the business challenge, presenting a simple message that motivates your audience, and being clear with your call to action, nothing else matters.
Our transparent process ensures you get what you need to communicate your value proposition. The most critical first step is simply to chat with us about your business goals. From there, we proceed step-by-step with a process we like to call “thoughtful execution.”