Data is the New Creative
How to use data to enhance relevance and personalize the customer experience.
Prediction: The Sixth “P” of Marketing
What if you could predict who your next best customer will be?
The Hidden Danger of Digital Marketing
The Hidden Danger of Digital Marketing Are you investing in your company’s future or buying a short-term transaction? “The single greatest threat facing marketing at the moment is short-termism: the dominant [...]
Digital Distractions: Your Antidote for Magpie Marketing
Digital Distractions: Your Antidote for Magpie Marketing Marketers and business owners today are faced with what can be an overwhelming number of choices when it comes to selecting the right marketing [...]
Marketing + Tech: Our Journey Toward Marketing Automation
Marketing + Tech: Our Journey Toward Marketing Automation “The world is now awash in data and we can see consumers in a lot clearer ways.” – Max Levchin, PayPal co-founder Marketing [...]